Some people just keep getting customers. They start something new and gallons of people gather to cheer them up and even pay for it! Seems like they have magnet or something. They launch a new web-app, a new outlet, new line of product, experimental flavor of coffee – they have loads of customers buying it.
That makes you think that you should work on getting customers and that’s it – Marketing with a capital M. But guess what? It doesn’t work that way. If you don’t want to work your asses off trying to get customers without great success then read on…
So what is it that they are doing but you are missing? How come their plans sure to succeed and yours… not so much! Why is it so easy for them and so though for you?
The answer is simple than you think – they focus on making fans and audience; not customers. They make a tribe of people who care and want listen to them… people who connect to them, people who believe in the same things that they do.
And once they have the tribe / fan-base / following in place – they can take them on different adventures. Product-after-product, launch-after-launch, trial-after-trail they keep getting bigger. They always know that whatever they want to sell – they have fans that will so easily turn to customers.
There is lot of difference between getting fans and getting customers.
When you are trying to get customers, you keep adding stuff till it becomes unbearable, you want it to be perfect so you never ship and you are so afraid of making a point and believing in a cause.
But when you are working on getting fans & audience – you love them, teach them, grow with them, build with them, ship often and above all – it’s enjoyed from both sides.
And that’s marketing! Here is Steve Jobs crowing about it:
Source: 64Notes
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