Tuesday, December 28, 2010

Kepentingan Value Proposition Dalam Jualan


Pengguna membeli penyelesaian dan bukannya produk. Jangan keliru, sememangnya mereka membeli produk, tetapi mereka membeli kerana di sebabkan “sesuatu”, dan kerana “sesuatu” itu, mereka mahukan penyelesaian.

“Sesuatu” yang biasa kita ketahui adalah seperti masalah. Cuba fikirkan, apabila anda membeli iPod, the end result anda mahukan hiburan. Apabila anda membuka akaun percuma anda mahu kurangkan kos dan memudahkan proses perniagaan anda. Produk hanyalah satu “kenderaan” yang membawa prospek kepada penyelesaian.

Jadi, anda perlu bijak mempamerkan kelebihan produk anda untuk mampu meyakinkan prospek anda bahawa produk anda adalah yang terbaik. Apabila membeli produk anda, mereka hanya mahukan penyelesaian kepada masalah mereka. Di sinilah “Value Proposition” memainkan peranan penting.

Gunakan Value Proposition anda di dalam marketing tidak kira di telefon, email, seminar untuk membantu prospek memahami kenapa produk anda mampu menyelesaikan masalah mereka. Untuk mempamerkan Value Proposition dengan cara yang efektif, pastikan anda mempunyai elemen-elemen seperti di bawah (Berdasarkan teori Jill Konrath) :

Business Driver
Senaraikan end result apa yang prospek dapat jika mereka membeli produk anda. Contohnya anda menggunakan, Value Proposition pula : Mengurangkan kos, Mempercepatkan proses, Memudahkan proses pembayaran, Meningkatkan produktiviti.

Senaraikan efek-efek yang akan mereka rasai jika mereka membeli produk anda. Contohnya tidak jauh bezanya dari di atas, tetapi highlight pada perkataan yang mampu mempengaruhi mereka : Mengurangkan, Mempercepatkan, Memudahkan, Meningkatkan.

Letakkan metrics atau digit di dalam Value Propositation anda supaya ia nampak lebih teguh dan di percayai. Contohnya : Pencuci Ini Mampu Menghilangkan Sehingga 99.99% Bakteria.

Thursday, December 23, 2010

10 Timeless Business Tips From 10 Millionaire Entrepreneurs

I always get asked the question of how I became successful. If you ever hang out with me for a day or two, you’ll notice that most of my friends are 30 to 50 years old. When you start hanging around with people in this age group, you will soon realize that they have tons of experience under their belt and they usually don’t mind sharing it with you.

Here is what I have learned in the last year from 10 successful entrepreneurs :

There’s no such thing as a safe bet – just because a friend or a family member tells you about an investment, it doesn’t mean it is a good opportunity. If it was that good, they wouldn’t tell you about it and instead they would put in all their money. The only reason people tell you about investment opportunities is because they want to diversify due to the risk. (David Niu – sold a company to aQuantive and is the co-founder of BuddyTV)

You don’t have to start a business to be successful – if you find a good business you can always buy it, grow it, and sell it for a good return. In many cases it is less risky to buy a business than to start it from scratch. (Ben Huh – bought I Can Has Cheezburger)

Just because you have money, it doesn’t mean you should blow it – there is no need for small companies or startups to waste money. You have to be scrappy at all times, such as subletting a 660 square foot office space at a good deal and squeezing 12 employees in there as well as a conference room. (Andy Liu – sold a company to aQuantive and is the other co-founder of BuddyTV)

If you want to keep making money you have to spend some on yourself – if you end up spending money on yourself, it will create a drive in you that will cause you to want to make more money. If you just keep on saving money, there isn’t much to motivate you to keep making more of it. (John Reese – the godfather of email marketing and a Lamborghini owner)

Have some balls – stand up for yourself and don’t be afraid to confront others. If you let people push you around, when will it ever end? Letting others push you around may not seem like a big deal at first, but it can impact your life and business in a negative way. (Jeremy Schoemaker – sold a company to MediaWhiz and made $132,994.97 from Google in one month)

Raising venture capital is harder than being stricken by lightning – a venture capitalist usually has no clue about most of the investments brought to him or her. But if you make the investor feel that they can contribute to your company and if you can show growth, the investor must be on crack if they don’t fund you. (Guy Kawasaki – writer, entrepreneur, and venture capitalist)

There is nothing wrong with being last in line – if you miss out on an opportunity, who cares, there are plenty more out there. See who else is involved and think things through carefully before you jump in and make a commitment. (Alex Algard – investor and founder of

Staying under the radar isn’t always a bad thing – getting press and buzz maybe nice, but it can also cause your company to be getting too much attention. This can lead to things like increased competition. It may just be better to stay under the radar and make millions while you can. (Edward Yim – sold a company to Marchex and founded a company that has been stealth for years)

Don’t judge a book by its cover – whether a Harvard MBA or a bum hits you up, take the time to listen and respond to everyone. Don’t judge anyone too quickly because you don’t know who is going to be the next Bill Gates (Geoff Entress – made millions by investing in companies that either went public or were bought out)

Ride other peoples’ coattail – being successful isn’t always easy, so why not increase your odds by following other successful people. You may not be as successful as them, but you’ll do well enough. (Mr. C – invested early into a company that went public with a 30 billion dollar market cap)

Credit To - QuickSprout

Tuesday, December 21, 2010

4 Sebab Kenapa Perniagaan Anda Perlukan Blog


Salah satu elemen yang penting dalam pemasaran ialah perhubungan dengan pelanggan. Namun, tidak semua kaedah untuk perhubungan pelanggan adalah murah lebih-lebih lagi jika anda ingin melakukan kempen besar anda. Salah satu cara yang paling mudah dan efektif untuk anda berhubung dengan pelanggan adalah melalui blog. Antara sebab mengapa blog boleh memainkan peranan dalam perhubungan pelanggan ialah :

Mempamerkan Personaliti Anda

Kata orang tidak kenal maka tidak cinta. Jadikan blog sebagai medium untuk mempamerkan personaliti anda kepada pelanggan, supaya mereka akan lebih mengenali anda melalui personaliti dan penulisan anda. Jadi semasa menulis, penting untuk anda menunjukkan personaliti sebenar diri anda.

Komunikasi Bersama Pelanggan

Anda juga dapat membina hubungan dengan pelanggan dengan berkomunikasi dengan mereka melalui blog. Tanya permasalahan mereka tentang produk atau servis anda. Di sini anda mengetahui di mana kesilapan anda dan memperbaikinya untuk prestasi yang lebih baik. Anda juga boleh melakukan survey dan permintaan semasa pelanggan anda.

Mengumumkan Berita Terkini

Dengan blog juga anda dapat berkongsi dengan pelanggan anda tentang berita dan informasi terkini perniagaan anda. Selain itu, anda juga boleh mengumumkan promosi terkini produk atau servis anda. Pelancaran produk anda juga mungkin boleh di lakukan di blog.

Berkongsi Informasi

Anda juga boleh berkongsi informasi yang sangat bermanfaat kepada pelanggan anda di blog. Berikan mereka informasi yang mereka tidak boleh dapat di mana-mana. Ini dapat meningkatkan kepercayaan pelanggan terhadap kemampuan anda.

Thursday, December 16, 2010

Do You Have What It Takes To Be An Internet Entrepreneur?


Many people dream about becoming the next Mark Zuckerberg. However, 95% of bloggers have fewer than five visitors to their website in a given week. Of course, many bloggers just want to share a few stories and pictures and couldn’t care less about becoming an Internet entrepreneur, much less Mark Zuckerberg. Still, it is clear that many Internet entrepreneurs don’t have what it takes to really be successful.

Most of us would probably attribute the success of an Internet entrepreneur to raw intelligence. This is most likely not the case. The success of an Internet marketer usually boils down to their frame of mind, rather than their mind itself. Here are some of the important traits that distinguish them from the wannabe bloggers who will never get anywhere in the field.

They have a huge drive

Internet marketing is not for the faint of heart. You need to be highly ambitious just to get by. If you want to truly be successful, then you may need to almost be mistaken for being narcissistic (thankfully, you probably don't have to go quite that far).

Being a successful Internet entrepreneur takes a lot of effort. If you are going to succeed in the field, you need to know that you really want it before you ever write a single blog post or line of code.

They are willing to wait for result

The process of setting up a WordPress blog can take a matter of minutes. Theoretically, if you created one interesting post that a hundred million people read, then you could be a million overnight. How many times has this actually happened, though?

One of the rules of thumb for an online entrepreneurs is that it will take you about three months to make a full-time income from your online business, if you play your cards right. You have to secure your position in the search engines and build a following. You need a strong brand and trust. This involves making regular contributions to both your blog and other communities you have joined.

If you need to make money right away, then a career in Internet marketing is not for you.

They have the right attitude

This is probably the most complex element of being a successful Internet entrepreneur, because it summarizes everything and anything. In a nutshell, their attitude needs to carry over into how they deal with both themselves and everyone else.

They are optimistic about achieving their goals. At the same time, they know how to reach out to others and are persistent about following through with commitments. They also are also tactful and understanding of their customers. A good Internet entrepreneur will place the needs and desires of others in their network before themselves, every time.

I honestly don’t know if these skills can really be learned. New scientific evidence suggests that genius is more about determination than innate cognitive abilities. Some people are just born with a drive that the rest of society doesn't have. The bottom line is that you need to sincerely ask yourself if you have what it takes to be a true Internet entrepreneur before you commit to the madness and sacrifices that you must go through before you can reach your dreams.

Credit - Young Entrepreneur

Sunday, December 12, 2010

Jual Beli : Antara Keperluan Dan Kemahuan

Salah satu teknik yang perlu ada pada setiap usahawan ialah membuatkan prospek membeli apa yang anda promosikan (walaupun kadangkala ianya bukan keperluan). Ini kerana setiap manusia mempunyai naluri dan kemahuan mereka sendiri. Naluri mereka sangat tipikal, mereka sentiasa mempunyai kemahuan untuk menjadi lebih dari apa yang mereka ada, walaupun mereka tahu ia bukan keperluan semasa.

Cuba anda fikirkan kembali, berapa kali anda membeli barang mengikut kemahuan anda? Berapa kali anda melihat produk-produk di televisyen yang bukan keperluan tetapi masih mendapat permintaan yang tinggi? iPhone? Astro? Produk kecantikan? Untuk memberi anda sedikit klue, cuba anda perhatikan beberapa contoh asas kemahuan seorang manusia di bawah :

1. Untuk menjadi lebih baik – Mereka mahu menjadi lebih baik dari rakan-rakan mereka. (Memakai kereta yang lebih mahal, memakai handphone yang terkini dll)

2. Belajar sesuatu yang baru – Sesuatu yang baru boleh membuatkan mereka kelihatan lebih advance dari rakan-rakan mereka.

3. Menjadi popular – Tidak penting bukan? Tetapi mengapa industri hiburan masih di banjiri bakat-bakat baru melalui program realiti televisyen?

4. Untuk berhibur – Walaupun mereka tahu hiburan melalaikan tetapi mereka masih menginginkannya. (Tidak hairanlah perniagaan berasaskan hiburan mendapat banyak keuntungan)

Siapa yang tidak mahu menjadi lebih baik kan? Sebenarnya, banyak lagi sikap pengguna yang boleh anda fahami hanya melalui produk/servis yang sedia ada di pasaran. Tugas anda untuk meyakinkan mereka bahawa produk/servis anda mampu mencapai kemahuan mereka. Selamat mencuba.