"What's in a name? That which we call a rose. By any other name would smell as sweet." That is from Shakespeare's Romeo & Juliet. Good name reflects positive image as Juliet said.
But good name is not enough. You need more that that. You need a marketable name.
The name must be easy to say and to remember.
Cthulhu, Qashqai and Wachovia are both hard to say and to remember. Bad names stop word of mouth. If people can not recall your name, they will not talk about you.
This is great lesson for anyone naming a business or a product. If you want someone to talk about it, you need to give it a name that people can remember and say.
That is why only the hand phones with good names get word of mouth: the iPhone, the Blackberry. Sorry, LG VX-6700, I loved you, but your name never left my mouth.
Here are some of lot.my stores with good name.Moleq, Tefta, Secret Garden, Ruang
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