Monday, April 5, 2010


Tips #6 - Customers your #1 Asset

There are many proverbs or quotes to emphasize how important is your customers. “Customer is always right”, “Customer is King”, “If we don’t take care of our customers, someone else will”, etc. It is very clear that in business, customers is your #1 priority. It is your asset.

Like any other assets, you must take a good care of it. It must be taken care of and maintain all the time. So this week tips are on how you could take care of your No. 1 asset.

First of all, make sure your contact information, including a phone number, is easy to find on every page of your website and on every email that you send. Put your full address and how you can be contacted. This is the first thing to do to start good relationship with your customer. For you to know them better, you must let them know your better first! You can also create 'about us' page where you can tell more about you and your business. For inspirational, you can check’s About Us page.

Once they become your customer, you need to spend a little more time with them. If you take care of your customers, they will be more inclined to both come back and send you referrals when you ask them to. Here are some ways to make sure you can always do a good job so your customers will always stay loyal to you:
  • Ask for feedback. Listen to them and always reply back.
  • Always tell the truth.
  • Use personal touch in your communication.
  • Take all your complaints seriously.
  • Be accessible. Let them contact you easily via phone, email, instant messenger, facebook, etc
  • Lenient Return Policy. Make it easy for them to return purchased products.
  • Offer a strong guarantee. Reduce the risk for the customer to buy from you.
  • Thanks them every time. And make it personal

As the proverb earlier said, I suggest you to treat your customer like a king. In return, they’ll bring in more “king[pronounced $$$] to you!


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