Tips #2 Picture Perfect

‘A picture is worth a thousand words’ is especially true when selling online.

Normal physical (brick and mortar) stores have the advantage that allow customers to look, touch and even try out their products. But online store don’t have this privilege.

To overcome, online stores have to provide a lot of information and most importantly detailed pictures. The bottom line is, your potential customers should have no questions about what they would be purchasing after seeing those pictures.

Regardless of what you sell, poor photos can be a sign of a poor quality store and its services.

So the trick to improve your online store is by improving the photos of your products:

Use Large High Quality Product Photo
Make sure you have a large, clean photo for viewing your products in more detail. Lot.my displays your product photos in thumbnail that can be click to view larger size.
Avoid the usability mistake of having the customer click only to see the same size image. That common mistake can be highly annoying and cause visitors to leave immediately.

Multiple Angles
Many visitors will be doing research to find out which product is right for them. Sometimes showing one extra angle of a product could be enough to convince a visitor to buy. Take advantage of Lot.my features that allow you to upload unlimited product photos. The rules here is ‘the more the better’.

Humanize Your Products
Lifestyle images can be a great way to keep visitors on your site longer and prompt them to buy. Show photos of boys and girls using your products. Selling clothing online? Include pictures of attractive models wearing them. Just like what Threadless did. You could also asked you customer to send you their photos while using your product. And of course you need to give them some incentive to get them excited.

More of the user’s time is spent on the product detail page than any other. And remember, most of the time, the product photos does all the talking..